Popular short-form video app Tiktok has recently launched SoundOn, its all-in-one platform for music creators. With it, artists and record labels can directly upload their music onto TikTok and distribute it to other streaming services—all while being paid royalties.
TikTok has taken the world by storm thanks to its engaging content format, which easily became viral across its users. One of the things the social networking app is well-known for is the background music you can use for your videos, which helps promote the songs and get them trending with enough views.
With SoundOn, musicians can now capitalize on TikTok’s trendiness by giving creators easy access. This not only helps their music reach a wider global audience but also earns them 100% of the royalties for an unlimited time via TikTok and Resso—the music streaming service owned by TikTok’s parent company. There are also no hidden fees, the artists get paid monthly, and they maintain 100% ownership of their music.
SoundOn also works for other streaming platforms like Apple Music and Spotify. For these, the 100% royalty only applies to the first year but drops to 90% in the succeeding years. Aside from these, artists will get promotional tools and support such as analytics and audience insights. To join this service, just register an account with a phone number on its website, verify your identity, and sign the agreement.
TikTok has proven that its viral trends are great for promoting products, services, and people—letting users earn money through various methods. Now, thanks to SoundOn’s music marketing and distribution scheme, new and undiscovered musicians can get paid another way, too. This service is currently available in the US, UK, Brazil, and Indonesia.
